Posh Social
Posh Social is an emerging social media agency out of Orlando, Florida. The POSH Social brand exudes class, elegance, and excellence in line with the level of services that the agency provides. This branding concept was executed Summer 2024 and will continue to grow and evolve with the agency itself.
2024
Mood Board
Logo
The POSH SOCIAL logo is a wordmark. It consists of a strong serif and a sharp sans-serif to communicate impact and expertise.
Logo Padding
To ensure the logo remains legible, a clear space the equivalent of the POSH SOCIAL sans-serif “O” must exist around the entire perimeter of the logo.
Logo Sizing
To ensure the logo remains legible in all media, the POSH SOCIAL logo must not be shrunk to a size smaller than 0.5 inches, or 48 pixels, in height.
Colors
The POSH SOCIAL color palette is bold and warm. Posh utilizes its maroon, berry, and off-white as base colors with green, light pink, and peach pink in points of highlights.
Color Hierarchy
Color hierarchy describes the amount that each color in the palette should be used in POSH SOCIAL materials.
The larger the color block, the priority the color has in being utilized in branded materials. At this moment, berry, maroon, and cream are to be in primary use. Green, peach pink, and light pink are accent/highlight colors.
Fonts
POSH SOCIAL utilizes a combination of serifs and sans-serifs to achieve a sleek, sophisticated feel to its typographic presence.
Brand Applications
A work in progress as we apply branding to POSH SOCIAL channels.
