Nextran Truck Centers

A Mack refrigerated truck with Thermo King unit parked in front of a Nextran Truck Centers building and an American flag in the background.

Nextran is a network of 25 medium and heavy-duty truck dealerships staffed by over 1,400 men and women dedicated to their customers.

Frankel is responsible for all internal and external Nextran design and communications deliverables. I help create lots of Nextran campaigns, ads, branded merchandise, conference branding and print materials for the truck centers.

2023, 2024

Adverts

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Adverts |

Dealership Decals

Printed on acrylic and displayed around Nextran Locations.

Posters on storefront windows showing truck advertisements from Nextran Truck Centers, with text "26 locations. Seven states. One goal. Keeping you moving." Two images feature a white pickup truck and one features a white box truck. NextranUSA.com is visible at the bottom.

Mack Dealer of the Year Ads

Print ads for magazines celebrating Nextran’s accomplishments.

Magazine open on a wooden table, showing two pages. The left page features an article titled "Fuelling the Sunshine State" with images of trucks and text. The right page has an advertisement for Nextran Truck Centers, highlighting the Mack "Dealer of the Year 2023" award with a prominent badge graphic.
Open magazine on a wooden table, featuring a Mack "Dealer of the Year 2023" advertisement on the left page with a red truck image, and an article with text and photos on the right page.

Bimonthly Ads

Newspaper featuring Nextran advertisement with a Mack truck image and text about reliability in Georgia.

Locally targeted print ads.

Quick Hit Display Ads

These ads describe short-running deals on parts and trucks sold by Nextran.

Advertisement featuring a red GMC truck by Nextran with the text 'Ready to Deal' and 'Learn More' button.
Advertisement for Nextran GMC featuring a red truck in a dark forest setting, with text "Ready to Deal" and "Learn More." Offer expires 7/1/24. Restrictions apply.
Advertisement banner for Nextran GMC with a red truck and "Ready to Deal" slogan, includes offer expiry of July 2024 and a "Learn More" button.
Ad for $6500 off remaining 2023 GMC Sierra 2500HD Crew Cabs, featuring a close-up of a GMC truck grille. Offer valid with no doc or admin fees, expires 8/31/23. Includes Nextran GMC logo and "See Inventory" button.
Advertisement for $6500 off 2023 GMC Sierra 2500HD Crew Cabs from Nextran GMC, featuring a truck image and inventory details.
Advertisement for a GMC Sierra 2500HD, featuring $6500 off offer, highlighting no document or admin fees, with expiration date of 8/31/23.

Big Red X 2024

A monthly campaign of deals offered on parts and equipment.

Promotional poster with the text 'X Marks the Savings' and a list of Nextran truck dealership locations in Missouri, Kansas, Colorado, Georgia, Florida, Alabama, and Wyoming. Two people are walking on a ramp in the background, and there is an orange tree in the foreground.
Promotional display featuring an iPhone with an Instagram post about "X Marks the Savings," alongside images of automotive parts and accessories with prices.

2024 Conference

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2024 Conference |

Conference stage setup with 'Summit to 25' graphic on a large screen, featuring colorful geometric shapes, and rows of seating in front.

2024 Employee Conference Branding & Materials

Two vertical banners in a modern indoor setting, one reading 'NEXTRAN Truck Centers Sales & Management Conference' with an arrow pointing left, and the other showing 'Summit to 25' with colorful geometric designs.
Two ID badges with purple lanyards, featuring a blue design with an 'X' on one and a "Hello!" greeting with name, department, and city fields on the other.
Open spiral notebook showing a colorful geometric design on the left page with text "Summit to 25" and lined paper with a small geometric design on the right page.
Two spiral notebooks open; one has a colorful mountain and abstract design with "SUMMIT TO 25" text on the cover, the other has lined pages with a geometric shape at the bottom and a stylized "X" logo at the top.

Select Work

2025

Branding, Digital, Print

2025,2024

Branding, Digital, Print

2024

Branding, Digital, Print

2023,2024

Branding, Digital, Print