Nextran
Nextran is a network of 25 medium and heavy-duty truck dealerships staffed by over 1,400 men and women dedicated to their customers.
Frankel is responsible for all internal and external Nextran design and communications deliverables. I help create lots of Nextran campaigns, ads, branded merchandise, conference branding and print materials for the truck centers.
2023, 2024
Dealership Decals
Printed on acrylic and displayed around Nextran Locations.
Print ads for magazines celebrating Nextran’s accomplishments.
Mack Dealer of the Year Ads
Locally targeted print ads.
Bimonthly Ads
These ads describe short-running deals on parts and trucks sold by Nextran.
Quick Hit Display Ads
Big Red X 2024
A monthly campaign of deals offered on parts and equipment.
