Michelob Ultra
In partnership with AnalogFolk New York, we created social assets and a website for Michelob Ultra’s TEAM ULTRA campaign. The aim of TEAM ULTRA was to celebrate the accomplishments of athletes nation-wide and encourage a healthy lifestyle for consumers of Michelob Ultra.
All content was published to the official @michelobultra instagram (166k followers)
2021
Asset Sets
Venice Basketball
As a part of the Team Ultra campaign, Michelob sponsored Recreational League teams across the country with new uniforms and gear.
The first team to get their gear was @veniceball, which we featured on Michelob Ultra’s social channels.
Wahoo Running Club
In addition to @veniceball, Michelob Ultra sponsored the Wahoo Running Club (@wahoorun) by providing them with uniforms and training plans as they prepared for the New York Marathon. We formatted the running plans and created another instagram lookbook featuring the Wahoo Running Club testing out their new uniforms.
Stamford Basketball
When you play for ULTRA, joy wins. This team from Stamford, CT, renamed themselves TEAM ULTRA and Michelob showered them with beer, gear, and cheer.
